Archived Projects
Quantum Leap: managing new product innovation
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of organisation. Such changes of attitude serve to unlock potential and can turn the entire organisational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.
The chapters in this book result from the conference of the Design Research Society held at the Birmingham City University in September 1998. They show how design-led product development has worked in a wide range of industries, from engineering through to design and management consultancy. Not only practitioners but also keen students of industrial design and management should also find this a valuable contribution to a sparse literature.
Managing New Product Innovation: Proceedings of the Conference of the Design Research Society 'Quantum Leap: Managing New Product Innovation', Bob Jerrard, Myfanwy Trueman, Roger Newport (eds), Taylor & Francis, 1999.
Contact: bob.jerrard@bcu.ac.uk
