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This wide ranging book charts key points of contact, overlap and exchange between art and advertising. In it, Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin through to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson’s Silk Cut, Benetton’s Shock of Reality and US agency Wieden+Kennedy’s work for Nike. In addition, she discusses various crossovers and collaborations between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Publisher: I B Tauris Ltd
Publication date: Autumn 2004
Contact: joan.gibbons@bcu.ac.uk
Research: BIADResearch@bcu.ac.uk
BIAD, Birmingham City University, Gosta Green, Birmingham B4 7DX