Design and business factors

Our goal is to lead you towards concept discovery and development. It is very hard to design a successful product in isolation. It's essential to understand the potential impact of design ideas on your customers and on your brand. Concepts and briefs are backed up with a range of research, depending on what you need.

Analysis of business and design issues
This could include a focus on company vision and strategy, marketing and branding strategies and design strategies and processes. This will help you to make sure your aims and objectives are logically planned and will help define your business and brand objectives.

Product and brand analysis
Do your products uphold your brand? What are your best sellers and how can you learn from and capitalise on their success? We can examine yours or your competitors' product ranges to aid business decisions.

Market analysis
You may be looking at new markets, or perhaps just want to understand your own market better. We can help you identify or clarify your target markets.

Design research and user research
Our researchers carry out tailored research into design issues and exploring customer needs and desires – is there a little-addressed customer need that your company could answer?

Trends research and analysis
This considers the types of trends that have implications on your product or business, from style colour and form to technology and ergonomics. We present them either as reports or moodboards.

Trends strategy
A guide to setting up your own trends research unit, how to spot and analyse trends and how to apply them to your business.

Competitor analysis
We can pinpoint and analyse your competitor activity, focussing on specific areas or right across the board.

To register your interest in Design Knowledge Network's consultancy and research services or to learn more about us, please click here.