ba (hons) design management strategies

Introduction to the course

Graduates are increasingly involved in the business of design rather than solely the practice of it. Designers often possess the relevant product development skills, but if you are specifically attracted to the management of design you will require additional skills and knowledge. The course teaches these, exploring
the contribution design makes to the growth and sustainability of design-based businesses.

You will study a rich combination of experiences in design knowledge and the strategic management of design-related business, enabling you to progress to the design management profession. The course culminates in an extended personally determined project, in which the role of design in a chosen collaborator company is analysed in comparison with its competitors.

The course is part of the Design Studies Programme and shares modules with
Product Design, Interior Design and Interior Products Design. Links with these subject areas enable you to explore a variety of design areas in a holistic context while also widening your career prospects.

Your learning experience

Learning is primarily project based and supported by lectures, seminars and specialist workshops. These will ensure that you learn to appreciate and understand all aspects of the design process and its relation to strategic management, and are aware of the commercial, cultural and technological context within which the subject operates. This aspect of your learning is also supported by the programme’s direct engagement with design in business which has previously resulted in successful live projects.

You will be working mainly within our studios, workshops and computer facilities, supported by access to our generic learning resources. The projects you undertake will be delivered by a team of staff who are well-versed in and
connected to design management and are able to develop not only an understanding of your specialist subject but can also encourage the
acquisition of transferable, intellectual and personal skills appropriate to the changing work environment.

Throughout the programme there is the opportunity to study overseas and engage with regular study trips, which will provide you with the ability to evaluate and assess the design field in greater depth.

Career prospects

Graduates will be qualified for such roles as freelance advisor, or as part of the business development section of a commercial enterprise in the UK or internationally. On successful completion of the course you may also wish to
work as part of a project team within a design consultancy as a project manager, accounts manager or strategic planner. Related fields include design education, design journalism, design research and the management of design
management issues related to sustainability.

Apply now through UCAS