ma Fashion Promotion

Full-time 1 year | Part-time 2 years
BIAD | Gosta Green

Entry Requirements

Although it is expected that the majority of applicants for the course will have an arts, media or humanities Honours degree, the course also welcomes applications from those with other educational experiences and qualifications. Equally welcome are applications from those with professional rather than academic experience, including mature candidates.

Tell me more...

The Course is part of the Fashion Media Masters Programme within the School of Fashion and Textiles.  Primarily vocational and practical, the course caters for those with career interests in contemporary fashion communication and the promotion of fashion companies, goods, events and brands.

What will I study?

Each postgraduate stage takes fifteen weeks full-time or thirty weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies.

During the Postgraduate Certificate stage (PgCert) emphasis is on your ability to conceive and initiate promotional projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study or POS. It outlines your study plans. Programmes of Study can be interdisciplinary in nature. You also maintain a diary and give a seminar.

The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short promotional projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions. You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your POS. 

For your Master’s you will undertake a single major promotion project, that reflects your POS, showcases your abilities and ideas and is executed and managed in a professional manner.  You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work.

How is my work assessed?

At the end of each stage students present and explain their practical work. Written reports are required to conform to academic conventions - other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next.

What are my employability prospects?

Potential areas of employment and expertise on exit are as follows: Fashion Marketing and Promotion, Public Relations, Brand and Product Management, Trend Analysis and Forecasting, Service Development, Consultancy, Research.

HOW DO I APPLY?

Direct to Faculty